Part of the mission of Campbell’s Coffee & Tea is to raise awareness of the important part the New Orleans region has in the history of coffee in this country. They were trailblazers in the New Orleans Coffee Fest. Part of what they put on display is their Sonofresco 1-lb. Roaster. Roasting beans on site is a huge draw. Both potential customers and seasoned roasters can’t help but reveal their curiosity and surprise when they watch the fairly simple roasting process. Both Campbell and Elizabeth are fanatics about the Roaster and the quality in each cup of Campbell’s coffee that micro roasting allows.