What is the Third Wave and how does it apply to you as a small business owner? How can Sonofresco serve you in your coffee roasting journey in this era of ever-growing interest in specialty coffee? What business practices will help take your marketing and sales strategy to the next level so that you can be a part of this movement? How will this help you sell more roasted coffee?
How to Catch the Third Wave will be a blog series provided to you by the Sonofresco team all revolving around one theme: to share in the business journey of our customers and provide a forum for refining business strategy collectively. Let’s learn more together about the target audience we wish to reach with a focused message and serve wholeheartedly.
The Third Wave Movement is a term used to describe a shift in consumer coffee-drinking preferences where there is more emphasis on coffee as an artisan or craft beverage. To understand the significance of this new wave, we will need to have a look at the past to see the origins of where we have come from as rank and file coffee drinkers to a more discerning consumer who is looking beyond the cup of coffee for quality and satisfaction.
We recognize there is a new identity of coffee that is emerging within our culture and we want our customers to have the tools to realize their own success. This series will explore what it means to be an independent coffee roaster in this new movement and share what we have learned to build a dynamic, growing business in this evolving coffee community. Sonofresco wants to be a part of your roasting journey as your trusted roasting experts and green bean providers.
Stay tuned, we look forward to working with you and sharing in your journey.
In the meantime, please see the latest and greatest green coffee beans for sale we currently have available by visiting //sonofresco.com/product-category/green-beans. Look to try our featured Build-A-Box to sample 4 green bean varieties and get started. Call or email to ask us for a quote for your coffee roaster and green beans today!